Gift Card Programs

Gift, Loyalty, Rewards...

Give customers a new way to pay for merchandise with your "in-house" Electronic Gift Card.  Until now, only the largest retail chains could afford to implement an electronic, stored-value card program. 
 

The Gift Card is a magnetic strip card that is valued or activated by the use of a terminal, POS system, or PC software program.  The card may be sold with virtually any dollar amount on it.  The consumer has the option to add value or redeem value from the card, which allows for repeated use. 

Not only is it practical, but it saves you money.  By replacing gift certificates with gift cards, you eliminate time spent on refunds and reduce fraud by up to 90%.  It can be used to promote and introduce new products and services in targeted markets, plus it advertises your company name and logo.
 

Program Benefits and Features

Merchant Benefits

•  Revenue Generation
  • Increases sales.
  • Eliminates Cash Back.
  • Use as in-store credit for returned goods.
•  Marketing/Promotional Tool
  • Ability to give instant discounts when card is activated.
  • Tracks customer loyalty.
•  Provides Additional Security
  • Eliminates employee theft or computer duplication, as with paper
    gift certificates.
•  Customer Service
  • A help desk is readily available to resolve issues that may arise in
    any phase of the card's issue or redemption cycle.

Customer Benefits

•  Added Convenience
  • Simple to buy.
  • Easy to redeem.
•  Enhances shopping experience
  • Loyalty incentives.
  • Great for "gift-giving".

Program Features

•  Propriety, real-time system.
•  System activates, processes, monitors and reports on the program.
•  Operates on a declining balance or debit card basis.
•  Card's value and related data are stored on the host computer, not the card.
•  Card functions exclusively as a key-to-database information.
•  Program reports covering conveyance, redemption, marketing, usage and demographics are available and can be delivered in hard copy, diskette, and electronic transfer mode.

Program Operations

Activation

1. Cashier swipes card through reader.
2. Enters the purchase amount.
3. System generates a two part receipt (one for merchant and one for customer).

Redemption

1. Card is swiped and purchase amount is entered.
2. If necessary, card balance can be obtained via a touch-tone phone, customer support or through the merchant's POS terminal.
3. The host system verifies that the card is valid and has been activated.
4. If the purchase amount exceeds the cards balance:  The System will determine the balance due from the customer, who has the option of adding additional value to the card or having it deactivated.
5. If the card balance exceeds the purchase amount:  System decrements the card balance and generates a two part receipt showing the new balance.
6. Details of all transactions are maintained at the host level.

Is This Program Right for You?

Besides retail stores, our Gift, Loyalty/Rewards Card programs are ideal for restaurants, fast food establishments, coffee shops, beauty/tanning salons, video rentals, hotels, clubs, convenience stores, gas stations, quick lube facilities, car washes, golf courses and many more.
 

For more information about our electronic gift and loyalty card programs, including pricing, please visit our affiliate site at: www.CustomGiftCard.com
 

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